EDEL
EDEL's cause is to give everyone the luxury of feeling and expressing emotions—deeply, freely, and instinctively.
A curatorial project by Eulalia de Lucia that seeks to open every soul, allowing us to be authentic in the different moments of life.
Each EDEL fragrance is a feeling distilled into scent. Each bottle is a sensory portal — a piece of instinct made visible.
EDEL believes true luxury doesn’t speak to logic; it speaks to something older, deeper, and more human: the irrational, emotional instinct to feel.
BY EULALIA DE LUCIA
Eulalia de Lucia is an editor and curator of emotions.
With an artistic and human touch, she guides the emotional narrative, carefully selecting each essence as a reflection of journeys, memories, and encounters.
She founded EDEL (short for “E de L”) on the conviction that true luxury is the privilege of being true to our feelings.
She seeks to move people even in her absence—to speak to the soul, not merely the surface.
OUR VALUES
Emotion over excess
We craft meaning, not just beauty. Luxury isn’t about price — it’s about presence.
Instinct over logic
Our fragrances are not designed to be understood. They’re designed to be felt — irrationally, instantly, intimately.
Art as truth
We use scent, music, and all artistic mediums as a way of storytelling to express what words cannot, because art is the most emotionally honest language we know.
Radical intimacy
We create for people who crave connection — with memory, with emotion, with themselves.
Story before scent
Every EDEL perfume begins with a manifesto, not a mood board. A concept, not a category. A story, not a formula.
Presence over perfection
We embrace contradiction, silence, intensity, reality, because the most unforgettable things in life are never flawless — they’re felt.